The same year, they unveiled the Lumia series which ran on Windows. It was exciting news after all-Microsoft’s software was marrying Nokia’s hardware. In 2011, Microsoft and Nokia jointly announced their partnership to a world which was finally sitting up and taking notice. A final Windows Phone 7.8 was released in 2013. Windows 8, their most ambitious project was due to be released soon and it would sit on different hardware specifications. But Microsoft was already working on something bigger and better. Updated 7.5 versions quickly followed letting users access newer features and fixing minor bugs. Windows Phone 7 was launched in 2010, two years late to the scene. Time was limited and the product had to be launched quickly, so the brand new Windows Phone OS cut off compatibility with its predecessors and looked only towards the future. Microsoft realised it was late to the game and began working on a new operating system in 2008. Apple and hardware manufacturers, who had had the sense to team up with Android, now found themselves basking in the sun. Such was the explosion that it brought the old king to its knees by 2008, Nokia’s market share was on a catastrophic decline. When Apple launched iOS in 2007 and Google released Android in 2008, the world of mobile phones saw a rapid change.
But these were times when the smartphone culture hadn’t yet been born and the likes of Nokia and Motorola still ruled the roost. It turns out that Microsoft had been an old player in the mobile phone arena with products such as Windows Mobile released as early as 2000. What ensued may serve as a valuable case study for all time to come. The world was about to see one of the largest technology companies make a real attempt to break into the duopoly of one of the biggest and fastest growing tech markets. How would the Windows phone appear to the consumer? Would it join iOS on its pedestal, or would it become the handy, customisable playground that Android was? Blackberry was already losing ground fast.Ī two-way fight between what might essentially be considered ideologies was about to turn into a three-way slugfest. The smartphone world was split into two when Microsoft entered the mobile phone market in 2010-Apple’s iOS for the brand-conscious and Google’s Android for the practical. Though Microsoft has made no statements explicitly stating this, there is enough evidence for us to finally say goodbye to the Windows Phone OS, almost a decade after it made its debut in the smartphone market.
We will continue to invest in the Skype for Business, Microsoft Teams, and Yammer mobile apps for iOS and Android, and also in desktop apps for Windows and Mac.”-Microsoft posted on its support page. “While Microsoft continues to support Windows 10 Mobile, we are not focused on building new features for the system.
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